PROJECTS

BUSINESS PROJECTS HISTORY

BRAND CREATION WEBSITE :

ROYAL FITS STREET-WEAR

Royal Fit Street Clothing sales Website
Royal Fits was designed to promote various street clothing brands through sales promotions, discounts, Free shipping and more. My website notifies users and followers about the latest street-wear fashion trends by Hypebeast. Royal Fits has separate categories for sneakers, sweaters, hats, and jewelry. To Visit platform Click on the bottom link: https://royalfits.wixsite.com/fssn

SALES PRODUCT MEETING/AIR POD PRESENTATION

As a pair, I and my fellow partner Nathaniel Kelly have presented the Apple Air Pod product to the decision-maker of the prospect company as a solution.  Using the visual presentation to inform the solution by presenting a unique value proposition, features and benefits as a competitive advantage as well as the future of the headphone industry heading towards Bluetooth. The overall solution of the Air Pod is to have wireless headphones charged instantly whenever due to the chargeable case

Advertising Analysis Research On Pepsi Campaign  “Live For Now”​

MARKET RESEARCH PROJECT

In 2017 Pepsi created a short film commercial featuring Kendall Jenner and the song “Lions” by Skip Marley. The advertisement was pulled by the company one day after its distribution due to criticism based on the color of the skin. I and my research group team have conducted a survey based on population sample determining if the ethnicity of the consumers affected brand perception and sales on Pepsi after this commercial. After gathering, data results from the survey we have incorporated results into statistical math form, and have come to find out that consumers of color were affected by this commercial and that is what brought down sales for Pepsi. Me and my group have inputted the survey results in R-studio to test if there is any relationship between controversial commercial affect and the sales of Pepsi. After interpreting the results of the statistical math generated from R-studio, we concluded that there is no relationship between these two variables.